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Inside AdWords

The importance of site-wide tagging for accurate conversion measurement (Thu, 12 Oct 2017)

Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and leads are measured accurately. To that end, we wanted to bring an important update to your attention: The recent introduction of Intelligent Tracking Prevention affects conversion measurement on Safari. It’s important to update your website tags as soon as possible so that you see all of your conversions from Safari. This is in line with Apple's recommendations for ad attribution. Without updating your tags, it will be difficult to measure the efficacy of your marketing campaigns. Site-wide tagging preserves your visibility There are multiple ways to measure the performance of your online advertising. The best options rely on site-wide tagging -- tagging that’s applied to every page on your site. Applying the tag to every page of your site keeps your measurement updated and helps to measure conversions more accurately, including in Safari's ITP environment. This article includes all of the necessary steps to properly tag your site. Here are three different options when it comes to measuring conversions: Option 1: Install the global site tag (gtag.js) on your entire site We’ve introduced updated conversion tagging via the new AdWords experience: Our new global site tag (gtag.js) will now serve as the single tag for both AdWords and Google Analytics, with support for DoubleClick products coming soon. By setting it on every page of your site, and placing event tags on your active conversion pages, the global site tag will send conversion data whenever event calls are made. Access the global site tag in the Conversions section of AdWords and install it on every page of your site. Place event calls on each of your active conversion pages following the instructions in AdWords. For step-by-step instructions, check out this Help Center article. Option 2: Link your Google Analytics and AdWords accounts Consider this approach if you're already using Google Analytics to measure your website engagement. Once you link your Google Analytics and AdWords accounts and meet some requirements, your conversions will be measured more accurately. This is true whether you're using the analytics.js tag or the new global site tag, gtag.js, for Google Analytics tagging. Option 3: Use Google Tag Manager For customers who are already using Google Tag Manager, there's no need to make any changes to your page -- simply add the conversion linker tag in the Tag Manager interface, and set it to fire on all pages. If you're not yet using Google Tag Manager, you can get started with the global site tag (Option 1 above) and then easily upgrade to Tag Manager in the future. If you’re using a non-Google tool for website measurement, check with your vendor to make sure your solution allows you to measure conversions in Safari's ITP environment. Learn more Head over to the Help Center for more information about site-wide tagging and conversion measurement. Finally, if you use DoubleClick Search, an update for the floodlight tag will be available in November. Posted by Wilfred Yeung, Product Manager for Bidding and Conversions
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The new AdWords experience is now available to everyone (Wed, 11 Oct 2017)

When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that's focused on helping you reach your business goals. Starting today, the new AdWords experience is available to all advertisers. Get more done, faster First, you’ll notice that your account pages load faster—on average, 20% faster—so you can quickly get to the information you need and get on with your day. We’ve removed the clutter and made navigation a breeze so you can do more in less time, like adding multiple ad extensions to your campaigns in a single step. Customers like iProspect North tell us that the new design and layout saves them 30% more time on average when completing everyday tasks. Finally, easy access to key insights about your customers, like visualizations of the days and hours they're most engaged with your business, help you take immediate action to drive better results. Innovations to help you reach your goals Whether it’s driving more valuable calls to your business or improving your mobile experience, you need tools that help you reach your unique business goals. Innovations like call bid adjustments and the “Landing pages” page were built exclusively for the new experience to do just that—with many more to come. The faster AdWords in action From a U.K. agency helping their client surpass its goals, to a small juicing business tripling its growth—we’re inspired by the stories we hear from businesses around the world, large and small. See some of these inspiring stories: iProspect Juice by Hand Getting started To get familiar with the new experience, take the guided tour. To find what you need, our how to videos are here to help you navigate, and the AdWords Help Center has been updated with all the latest features. You can also check out the Best Practices guide for recommendations and tips on how to make the most of the new experience. And we encourage you to leave feedback by clicking on the help icon in the top right corner of your account. We look forward to hearing your feedback about how Google can continue building a better AdWords for your business. Posted by Jerry Dischler, Vice President of Product Management, AdWords
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Bring more foot traffic to your business with YouTube and Display ads (Tue, 10 Oct 2017)

This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure their campaign performance across channels. That's why we introduced store visits measurement back in 2014. Since then, businesses around the world have measured over 7 billion store visits in AdWords. Unlock offline results with YouTube As we shared at Shoptalk Europe today, location extensions and store visits measurement are now available on YouTube. With YouTube's first-ever ad extensions for TrueView in-stream and bumper ads, you can influence viewers to engage with your brand offline and drive more visits and in-store purchases. People watching your videos will see your address, directions and business hours—right in the ad. You can then use store visits measurement to see how your video campaigns drive foot traffic and measure their performance against other online and traditional marketing channels, like television, print and radio ads. An example location extension on YouTube featuring IHOP's address and contact information. Says Darrin Kellaris, Executive Director, Marketing at IHOP, "Video has been an integral part of our digital strategy to optimize guest interactions online with relevant and distinctive content. We were happy to partner with Google to find new ways to measure the full value of our video campaigns. Through Google's store visits solution, we gained useful consumer insights that helped us drive visits from YouTube for less than $1 per guest. Insights like this have given us an innovative way to measure business impact beyond standard brand metrics and to understand how video helps drive lower-funnel actions. This is something we’d like to see become more prevalent across all media partners." Jerome’s Furniture has included store visits in their Search measurement and optimization since 2015. It is now using location extensions and store visits for YouTube to drive more customers into stores and understand offline performance across channels. “YouTube has proven to send qualified visits to our stores at a very efficient cost. The visibility into YouTube's impact on store visits has opened our eyes and our investment in YouTube advertising has risen dramatically," says Scott Perry, Senior Vice President of Digital Marketing. Elgiganten, a Swedish electronics retailer, turned to video to help drive its omnichannel marketing strategy. After the first half of 2017, the company found that its video campaigns brought 6-10% of users who viewed its ad on YouTube to its stores. Overall, the brand has seen an 8.8% increase in its sales, and learned that its mobile search traffic delivers a 21% higher return on ad spend on mobile phones versus desktop. “With store visits we are able to turn consumer insights into actions," says Niko Niva, Digital Specialist at Elgiganten. "We can see which products are more likely to drive people to the store rather than buying online, and how people who are close to a retail location and using a mobile device are more likely to visit the store." Engage local consumers on sites and apps across the GDN Earlier this year, we fully rolled out location extensions and store visits measurement to campaigns on the Google Display Network (GDN). Now, you can reach more nearby customers when they're ready to buy and get a better understanding of your offline performance across channels. Advertisers large and small across industries have seen success using display ads to drive customers to their physical businesses—even those who usually depend on traditional offline campaigns, like catalog and circular ads. Lawson, a convenience store chain with nearly 15,000 stores globally, was the first advertiser in Japan to use store visits to measure the full value of its display ads. Historically, the company focused most of its advertising on offline campaigns. After testing store visits for Display, the brand learned that mobile ads were more effective and cost-efficient at driving foot traffic to their stores, saving them 45% more in costs per visit compared to desktop and tablet ads. Says Kazuya Nobe, Vice Chief Marketing Officer, "Understanding how effective our mobile display ads are and the profiles of the customers visiting our stores after seeing our online ads is a huge step forward for our business. This helps us better cater to customer needs and optimize our marketing ROI.” The Home Depot Canada, Canada's leading home improvement retailer, used store visits insights to learn that 18% of people who clicked on its display ads visited a store within 30 days. It also discovered that 50% of these customers made an average in-store purchase of $65 Canadian dollars. "This is valuable data, and we look forward to relying on store visits insights like this to help us keep driving our online to offline marketing strategy," says Matthew Gangnier, Manager, Digital Media & Content. In the coming weeks, we'll also begin introducing more local ad formats powered by location extensions to help people find the products they're interested in at nearby businesses. To start, we'll be rolling out affiliate location extensions for display ads, which allow manufacturing brands to show which retail chains sell their products. An example affiliate location extension on the GDN showing where the Google Pixel is available for purchase. If you're focused on engaging omni-channel customers, you can now use location extensions and store visits measurement across Video, Display, Search and Shopping to drive more visitors to your business offline. Posted by Brad Bender, Vice President of Display and Video Advertising 1. eMarketer, “Worldwide Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021,” July 2017
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Find more of your “star” customers with Universal App Campaigns (Mon, 09 Oct 2017)

We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives, bidding strategies and conversion tracking options. How UAC helps you find the customers that matter most UAC uses Google’s unique machine learning technology to help find your “star” customers based on business goals you define like signing up for a free trial or even making a purchase — across Google’s largest properties like Google Search, Google Play, YouTube and the millions of sites and apps in the Display Network. Advertisers across the world and in different industries have found more of their best customers with UAC. Here are some of their stories. STARZ is the second largest premium content provider in the U.S. that features movies and original TV series. Alison Hoffman, Chief Marketing Officer, says “A new slate of STARZ customers now use our mobile app to watch their favorite shows and movies. STARZ partnered with Google to support the new seasons of our hit series Power and Outlander. (We) used Universal App Campaigns to drive potential fans to sign up for the STARZ mobile app ... Universal App Campaigns helped STARZ nearly double the number of fans found through Google.” Viber is a free messaging and calling app owned by Japanese online retailer Rakuten Inc. Viber’s growth team used UAC for Actions to acquire users with a 21% higher retention rate. “Using Universal App Campaigns with action optimization helped us acquire more high quality users with better budget utilization. It allowed us to directly optimize our campaign for our business goal, which is to acquire loyal users,” says Moshi Blum, Head of User Acquisition. Looking for more balance and mindfulness? Then the personalized meditation training and guidance in the Headspace app may be for you. Universal App Campaigns makes it easier for Headspace to improve the health and happiness of the world. According to Head of Growth, Robert Lamvik, “Headspace has a small, yet ambitious team, so we partnered with Google and use UAC to create more scalable campaign activity that brings us higher quality users. What’s great is that UAC finds people likely to take the actions we care about — like starting a meditation session or subscribing.” Read our best practices guide to learn more about how to get the most from your Universal App Campaigns. Posted by Sissie Hsiao, Director of Product Management, Mobile Advertising
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Changes to Google Shopping in Europe (Wed, 27 Sep 2017)

Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to use Shopping ads to advertise on Google.com in EEA countries1 and Switzerland on behalf of retailers they represent. Google Shopping in these countries will operate in the same manner, bidding alongside Comparison Shopping Services on equal terms. If you run a Comparison Shopping Service and are interested in learning more, visit our help center. European retailers of all sizes will still be able to reach consumers using the same Google Shopping tools and insights they use today. And as shopping intent begins to rise for the holiday season, we'll keep launching new innovations that make Shopping ads work even better for everyone. Posted by Oliver Heckmann, VP Engineering 1. Comparison Shopping Services in EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland , United Kingdom.
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Universal App Campaigns: Optimize for the Right In-app Action (Tue, 26 Sep 2017)

As you may have heard, we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using UAC to optimize for in-app actions are seeing 140% more conversions per dollar than other Google app promotion products.1 Over the last few weeks, we’ve discussed how to steer performance for UAC using goals and your creative assets. In today’s post, we’ll talk about another very important topic when it comes to UAC — optimizing for the right in-app action. This is important if you want to find app users who will do something specific after they’ve installed your app — whether that’s adding something to a wishlist for your shopping app, entering their frequent flier info to your traveler app or joining a group in your game. First things first: take a look at what’s happening inside your app. Track and send AdWords your in-app events You wouldn’t stop measuring at the landing page of a website, so why would you stop at the install for a mobile app? Each post-install event that you track and pass back to AdWords is a chance to learn more about how users engage with your app. The more we learn about your best app users, the easier it is to find more people like them. If you’re not sure what to track, look at this list of events by app category. Pick the one that’s most like your app and use it as a guide. Let’s go back to our mobile game example: Before you start advertising your new mobile game, you pay a visit to the part of your office where the developer team sits. You kindly ask them to implement all the in-app events that apply to a gaming app — and you take some to discuss whether there are any other in-app events that are specific to your game. Understand how users interact with your app Once you’ve built up a user base, follow your users along their journey beyond the install. Create what’s called a “user funnel.” What are the key steps people take that lead to a purchase? Example: You happen to sit next to your analytics team so you swivel your chair around to see if they have a moment to chat. You’d like to get their thoughts on a user funnel you’ve created for your game: installs, opens, completes tutorial, reaches level 5, joins group, reaches level 10, and then finally — makes a purchase. You and the team agree that this stuff is important to track so you schedule a regular meeting to analyze your game’s user funnel. Constant review of the metrics with your analytics team will help determine if your ads are bringing in the right users. Example user funnel Pick the right in-app action for your campaign Now comes an important question: what do you want new app users to do in your app? The answer will help determine the in-app action(s) you’ll pick as the optimization goal for UAC. Example: During a one-on-one with your boss, you learn that driving in-app purchases is a priority for the business right now. You’re worried because you don’t see many in-app purchases happening per day (at least not yet), and you remember that UAC needs to optimize for an in-app action that happens at least 10 times a day.  You need to pick another in-app action that’s more common. You remember that your analytics team pointed out that users who join a group are very prone to making an in-app purchase 30 days later. And your data shows that this in-app action happens about 40 times a day so you set “Join a group” as the in-app action to optimize for. Improve the user experience What else can you do with the information you’ve collected? Review your user funnel. Identify where people are having trouble and see if you can help them out. Example: During one of your meetings with the analytics team, you spot a big drop off at the tutorial section of the app. After your meeting, you rush downstairs to where your UX team sits. You work with the team to brainstorm a different way to teach beginners how to play your game. You want to see if this can improve how people get onboarded. If you’re successful, not only will you get better conversion rates for your ads — but you’ll create a better app experience for everyone! Review these principles for more ideas on how to improve user experiences and conversions for your mobile app. And don’t forget to check out our best practices guide to learn more about how to get the most from your Universal App Campaigns. Posted by Sissie Hsiao, Director of Product Management, Mobile Advertising 1. Google Internal Data, July 2017
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Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube (Sun, 24 Sep 2017)

We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless we’re talking about online video. Our latest research with Ipsos suggests people are 3x more likely to pay attention to online video ads vs. television ads.1 And within online video, people pay nearly 2x more attention to video ads on YouTube than they do on other social media.2 That’s because on YouTube, ads are more likely to be seen and people are more likely to arrive with intent to watch video—2X more likely than other online platforms.3 Today we’re sharing four new tools to help you capture the attention of your audience on YouTube: 1) Helping brands reach the right audiences Intention is what has made search advertising so effective—the ability to quickly connect people looking for something they want or need, with a business that offers just that. Since January we’ve seen that what’s worked great for search works great for video as well. We found that campaigns that use intent-based audiences on mobile have 20% higher ad recall lift and 50% higher brand awareness lift relative to campaigns that only use demographic audiences.4 In order to help you deliver more relevant, useful ads on YouTube, we're expanding the ways you can use Google's broad ecosystem using Custom Affinity Audiences to reach people based on the kind of searches they do, or the kind of places and apps they like. That means an outdoor outfitter could use Custom Affinity audiences to potentially reach people who have searched for skis, spent time at ski resorts, or have downloaded a ski resort’s trail guide app. 2) Enabling custom creative at scale Custom audiences are most valuable when paired with creative that is relevant to them. But personalization at scale can be difficult—new video creative is pricey and takes time to make. We're launching Director Mix to simplify the process of creating different versions of the same creative tailored for each audience—you give us the building blocks of your video ad, like different voiceovers, background and copy, and our system will create thousands of versions to match your various audience segments. Campbell’s Soup used Director Mix to create videos with clever copy based on the content people were about to watch. For instance if you clicked to watch clips from Orange is the New Black, you’d see a bumper asking “does your cooking make prison food seem good? We've got a soup for that.” And it worked: Campbell’s earned a 55% lift in sales and a 24% lift in ad recall with this campaign. 3) Telling a story that breaks free of a single unit Similarly, we’re introducing Video Ad Sequencing to help you architect an ad experience that unfolds over time. This new feature in AdWords Labs lets you string together ad creative. You can pivot, you can react—and you can take consumers down a different path depending on which ads are working for them. For instance, you could start with a fifteen-second TrueView ad to build awareness, continue with another, longer spot that communicates product attributes, then follow with a six-second bumper ad to keep top-of-mind and drive to purchase. To drum up excitement for their new Assassin’s Creed game, Ubisoft cut four sequential six-second bumper ads, each with a critical element of their longer trailer. The brand used Affinity Audiences and Video Ad Sequencing to serve the ads to core E3 audiences. The campaign reached almost 15 million unique viewers and resulted in best-in-class lifts in awareness (+25%), search lift for ‘Assassin’s Creed’ (+224%) and search lift for the Assassin’s Creed trailer (+375%). 4) Measuring the impact – New ways to measure sales lift And finally, you need a way to measure that you earned attention—and one way to do that is to look at its effect on offline sales. We’re rolling out a new, global approach to measuring sales lift with Nielsen MPA (Matched Panel Analysis). This geo-based solution offers a fast, media-agnostic way to determine which online ads drive offline sales. With this implementation of Nielsen MPA, CPG clients can measure video alongside other Google media. From looking at the Nielsen MPA studies we’ve run to-date, we found that YouTube drove sales lift for the advertised product in 14 of 19 studies globally.5 We’ve also expanded our Oracle Datalogix ROI offering in the US to include six-second bumper ads so that brands can more comprehensively measure their YouTube campaigns. And we’ll continue working to deliver more solutions to complement our Nielsen MPA, Oracle DLX ROI, MMM and store visit offerings today, so you’ll have the measurement that works best for your business. At YouTube, our aim is to show ads that are relevant and useful, so that instead of interrupting people’s viewing experiences, you’re enhancing them. This means matching what advertisers have to offer with what people are interested in—leading to a better YouTube experience backed up by comprehensive user controls. We hope you try out these new features as they become available, and hope to see you at Advertising Week. Posted by Diya Jolly, Director Product Management, YouTube & Video Monetization 1. Source: Google/Ipsos, Video Mobile Diary, US, 2017, n of 4,381 (saw ads occasions). Online video includes video platforms such as YouTube & Hulu, social platforms such as Facebook & Snapchat and TV Full Episode Players like NBC.com. 2. Source: Nielsen Consumer Neuroscience, Video Ad Cross-Platform Biometrics Research commissioned by Google. Conducted in the US using 8 advertisements, 4 platforms and 400 participants, 18-35 year olds, Nielsen CNS Lab, Boston, US 2016 3. Source: Google/Ipsos, Video Mobile Diary, US, 2017 (n of 18,219 total video occasions) 4. Source: Google Brand Lift Targeting Analysis October 2016 - March 2017, Global, Smartphone, numbers shown represent relative difference between additive lifts of intent targeted and demo targeted campaigns, i.e. the former had Brand Awareness lift 1.5x the latter. 5. Source: Commissioned Nielsen Matched Panel Analysis – 19 studies on YouTube from 2016-2017 across 6 countries; Lift based on at least one of multiple tested strategies with significance >80%
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Supercharge your call-only ads with ad extensions (Thu, 21 Sep 2017)

When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers - on average, calls convert three times better than web clicks. Hundreds of thousands of advertisers are already using call-only ads to generate more phone calls from mobile search. We are now introducing upgrades to call-only ads, starting with the launch of ad extensions. For the first time, you’ll be able to show ad extensions with call-only ads to promote more relevant information about your products and services, and give people more reasons to choose your business. In early experiments, we’ve found that implementing new extensions to call-only ads can improve clickthrough rate by 10% on average. Introducing ad extensions for call-only ads The following extensions for call-only ads will begin rolling out to all advertisers starting today: Location extensions - highlight information about your nearby business locations for customers who want to visit your store in person. Callout extensions - promote unique offers and benefits, such as 24-hour call center service. Structured snippets - provide more specific details about your products and services using predefined headers like “Destinations” and “ Types”. For example, a rental car company might list various car classes like sedans, hybrids and SUVs. Advertisers and agencies like Hertz, Vortex Industries and DexYP will be taking advantage of extensions to enhance their call-only ads with additional details and improve their visibility in search results. “Calls help us effectively engage an increasingly mobile-first audience. They also drive better conversion rates compared to mobile text ads that take customers to our site. With new ad extensions for call-only ads, we hope to improve our CTR and call volume by taking up more real estate in search results, and showing customers additional relevant information like different car classes and ancillary product options.” - Jeremy Venlet, Director- Digital Operations and Performance, Hertz “Choosing the right partner for commercial door repair is an important decision for any business, which is why we offer extensive service and support over the phone to help guide our customers to book on-site appointments with our expertly trained technicians. Partnering with our digital agency, YPM, Inc. we've made call-only campaigns a big part of our digital strategy since phone calls are so important to our business. Making ad extensions available with call-only ads is huge step forward because they'll allow us to go beyond the standard description text in ad copy to showcase our unique value propositions, such as prompt and efficient service, and a proven track record of delivering results for our customers.” - Stacey Muto, Marketing Director, Vortex Industries, Inc. “DexYP partners with hundreds of thousands of local businesses to sustain and grow their customer base through online marketing channels. For many of these clients, driving leads and sales from phone calls is their top performance goal. For those that utilize Search Engine Marketing, call-only campaigns have been instrumental to helping these businesses generate more calls from mobile search, where more and more consumers are looking to connect with local businesses each year. We're incredibly excited to further improve our clients’ campaigns by adding new ad extensions. For example, the enhancement with location extensions will help further promote businesses who can assist customers over the phone, or at a nearby store location. Providing more relevant details in call-only ads will help them stand out more in search results and give users more reasons to call.” - Brandon Hulme, Sr. Product Manager, SEM Products and Platforms, DexYP If you already have location, callout, or structured snippet extensions set up at the account-level, you don’t need to take any extra steps - the extensions will automatically be eligible to appear with your call-only ads. You can also tailor the messaging on your extensions at the campaign-level to help them work better with call-only ads. For example, highlight your fast call center service or offer a special discount when customers book an appointment over the phone for the same week. To learn more about call-only ads, visit the Help Center and check out best practices for driving more calls to your business. Posted by Manas Mittal, Product Manager, Mobile Search Ads
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Ring in the holidays with new Merchant Center tools (Tue, 19 Sep 2017)

High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and Opportunities are here just in time for you to win this holiday season. Add or override product data with supplemental feeds Previously, your product data could only be submitted in one primary feed. Now, supplemental feeds give you the flexibility of submitting and modifying your product data from multiple sources. You can use them to add or override attributes and values in your primary feed. For example: Add holiday custom labels or promotion ids to products in your primary feed through a supplemental feed Replace attribute values in your primary feed with new values from your supplemental feed Take your products global with a single multi-country feed With Shopping available in 37 countries, don’t miss the opportunity to bring your products to new global customers. Simply add new countries with the same language to your primary feed and your prices will automatically show in the correct currency of the user. You can also reach new countries with different languages by applying Feed Rules to pull language-dependent values from a supplemental feed, like title and description. Now’s the time to add international expansion to your holiday plans. Farfetch, a luxury fashion retailer, was able to quickly and easily extend their global footprint: "The new feed management features in Merchant Center are an amazing solution. With the ability to create multi-country feeds, we easily launched Shopping campaigns in 6 more markets across 2 continents that now represent 29% of our traffic coming from Search in those countries. Our expansion would have been slower and more costly without this feature." - Martin Zirfas, Performance Marketing Executive Modify your product data from the Content API with Feed Rules The power of Feed Rules is now available for product data provided through the Content API. This means that you can easily make product updates without having to change your feed directly. For example, you can: Apply custom labels based on other values Complete shipping values based on product weight values Append strong brand values to the beginning of product title values Look out for additional updates as more functionality is added to Feed Rules. Drive more clicks with Opportunities Get a better idea of the potential results and effort needed to improve your product data or campaigns in the Opportunities tab. A card will appear if there’s enough information to surface an opportunity. From minor adjustments to important feed fixes, each card pulls in dynamic information to help you prioritize your resources and drive more clicks to your account. Initial cards will show on a limited basis and focus on improving your product data quality. But, this is only the beginning -- expect more opportunity types in the future. Check the Opportunities tab regularly as it's constantly working in the background to spot opportunities for you. And, make it a goal to address any high-value opportunities before heading into the holidays. Keep your entire team informed of your Merchant Center account The days of setting one primary contact and one technical contact are over. You can add multiple team members as either Admin or Standard users to your Merchant Center account. Each user can manage their own email preferences to opt into important news and notifications, including feed alerts, tips and best practices, and beta opportunities. You can also specify email-only users, who will receive communications but can’t log into your account. Before the holiday season, keep your team in the loop by adding them to your Merchant Center account. Ready to get started? Learn more about the new feeds experience and Opportunities on Merchant Center Help Center. Or, log in to Merchant Center to explore the new features. Posted by Raphael Leiteritz, Director of Product Management, Google Shopping
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Get a panoramic view of your data with dashboards (Wed, 13 Sep 2017)

Every business has its own unique set of reporting needs -- from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities. That's why over the next several weeks, we’re rolling out dashboards: a single place in AdWords* where you can bring together your most important reports and unearth insights about your business. Create a customized view of your data Dashboards gives you the flexibility to arrange your tables and charts in a way that’s most meaningful to you. You can add existing saved tables and charts to your dashboard, or create new ones on the spot. Curious about how your campaigns performed last summer? As you can see in the image above, you can quickly select any date range to see how your dashboard looked during that period. Monitor performance in one place You no longer have to navigate back and forth across different tabs and reports to get a comprehensive view of account performance. Instead, you now have all your important tables and charts in one place. You can easily see your impressions and CTRs by device right next to clicks by device as shown in the image above. This helps you to better understand the relationships between your data, and easily identify patterns and trends. There’s always a performance improvement opportunity waiting to be discovered, and dashboards allows you to quickly identify them and take action. Collaborate and share with your team If you work with multiple people on the same AdWords account, you can now build and review dashboards together. All dashboards in an account are conveniently listed in the Reports tab for seamless collaboration. Create your first dashboard To help get you started, we’ve provided a starter dashboard as an example of what’s possible. You can choose to build off of this dashboard, modify it to your needs, or delete it and create your own. Creating dashboards in AdWords is simple. Just click Reports at the top of your account, click the Dashboards tab, and then + Dashboard. To create your first dashboard, take our guided tour. You can also learn more about dashboards in the AdWords Help Center. Posted by Jon Diorio, Group Product Manager, AdWords *Dasbhoards are available in both the previous and new AdWords experience.
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